1. Problem

Amoor Property faced a significant challenge with its property management team. The team was overwhelmed and unable to handle the increasing volume of calls, leading to inefficiencies in prospecting and securing new property management contracts. Without a structured sales system in place, the company struggled to scale and acquire new clients effectively.

2. Plan

To address these challenges, a robust prospecting system was introduced, utilizing a team of highly proficient overseas professionals fluent in English. The strategy focused on identifying high-quality properties that had been on the market for 14 days or longer. These leads were then nurtured and booked for appointments with the property manager, increasing the chances of successful closures.

3. Company Info

Amoor Property’s core objective was to significantly increase its monthly property management acquisitions. However, prior to intervention, the company lacked an effective sales system. While a CRM was in place, it was not structured correctly to support efficient prospecting. Therefore, the solution required optimizing the CRM, implementing detailed reporting dashboards, and ensuring a seamless workflow from lead generation to closing.

4. Implementation

 To execute the plan effectively, the following actions were taken:

- Deployment of a structured prospecting system, including tailored call scripting and a clear workflow.
- Establishment of a disciplined call volume, requiring a minimum of 75 outbound calls per day with an active engagement rate of 30 quality leads daily.
- Integration of two dedicated appointment setters to manage outreach and bookings.
- AI-driven training resources to enhance team efficiency and communication.
- Development of comprehensive reporting dashboards to track KPIs and performance.
- Full suite of training services to ensure consistency and accountability in execution.

5. Results

The implemented strategy yielded impressive results within a short timeframe:

- 25 new property management contracts secured within the first two months.
- A significant increase in revenue, contributing to the company’s bottom line.
- A scalable, structured prospecting system that continues to drive consistent property acquisitions.
- Improved efficiency and workload distribution within the property management team, reducing overwhelm and improving overall business operations.

By implementing a well-structured prospecting and management system, Amoor Property successfully overcame its operational challenges and achieved substantial business growth. This transformation showcases the power of a strategic sales framework and data-driven prospecting approach in the property management industry.